state fair
packaging / branding
art direction: paul sheriff
State Fair is a company that produces a line of specialty jams and honey commonly found at various state fairs throughout the midwest. Each label is color coordinated to the fruit that they represent with different hues of the same colors to allow for depth and distinction between the elements within the packaging. The packaging is inspired by antique jam label and incorporates illustrations with vibrant pattern work.
This project was finalized within a 3D stager to create a unique and personal visualization so that each jar is customed and fitted to their own design assets. With more creative freedom within such digital space, I was able to create textures for the honey and jam to be seen as visually accurate as possible when the packaging was rendered and finalized.
